You have a lot of content that needs to be created. The coffee can only go so far in motivating your in house writing team to produce more. Ghostwriters appear to be a good solution, but you’re concerned about reshaping the status quo.
- Will they “get” your brand’s voice?
- Can you rely on them and still meet critical deadlines?
- Will they understand your customers and the most effective ways to motivate them?
These are all valid concerns and important factors for a content manager. To consider before selecting a cheap ghostwriter for hire. You don’t want to sacrifice quality for quantity.After all, even in the name of content. There is good news, though more than one in every ten working adults. Considers themselves a freelancer or a member of the so-called gig economy.So there is a wide range of ghostwriters to choose from.
At the end of the day, your requests and results have to stay the same.The adding new team members can send ripples along your carefully constructed content path. So, how do you introduce a ghostwriter to your in-house team while maximising results and minimising issues?
One Big Happy Content Family
Beyond the immediate relief of tension in your content calendar, cheap ghostwriters for hire can improve the effectiveness of your existing teams, provide unique perspectives, and help your company look its best, no matter what industry you are in. However, this is only possible if they are carefully selected and introduced to the role of hiring a ghostwriter.
There aren’t many hard and fast rules for using a ghostwriter in your content creation team, but here are a few guidelines to help you make the switch smoothly:
- Ask your current team what they believe are the most important aspects of creating content for you, as well as potential pitfalls that your ghostwriter should be aware of.
- Assure your current writing team that you are not attempting to replace them, but rather providing additional support.
- Establish a clear reporting line so that your ghostwriters know who to contact with project-related queries.
- Set a budget up front, including volume expectations and deadlines, to avoid miscommunication about the structure of ghostwriting work.
If you can address all of these points and compile them into a quick-start guide for new writers. You’ll find that new hires will get up and running quickly. You can also consider the best freelance websites for ghostwriters.
Addressing Some Common Questions
While hiring ghostwriters can quickly boost an in-house team’s capacity and expertise, many content managers are concerned about a few issues when working with ghostwriters.
Here’s a quick roundup of the most common ones we’ve encountered.
But I Have a Writer Already…
Many business owners share this sentiment, believing that they must choose between hiring professional writers to work in the office and great ghostwriters to work on-demand.
Often, the best solution is a harmonious blend of the two.Rather than approaching your content as an “Option A vs. Option B” writing scenario. Ghostwriters are excellent standalone freelancers.They also sometimes work with existing brand and company writing teams to maintain the voice and tone of a business.
But I already do my own writing
Of course, no one is more passionate or informed about your company. You are, so it can be difficult for many content managers to trust writers to convey the same passion you do in your writing. However, as businesses grow, most content teams must expand and find writers who can share their passion.
While capacity usually requires businesses to hire writers, in some cases the need for exceptional writing ability necessitates it. Even the most passionate manager doesn’t always translate their passion for their business well to the page.
Hunting the right ghostwriter means that you can find someone who shares your enthusiasm and has the technical ability to elevate your content to the next level. Having such team members can really help your business scale effectively and it has a big impact of a ghostwriter.
Will a Ghostwriter Understand My Business?
The best freelance writers for hire may work with dozens of clients per week.Commonly across multiple industries, length requirements, and tones. They are adaptable and quick to learn, able to scan style guides. Your previous content, or even your competitor’s content for context clues and ideas about your target audience.
In short, they can get up to speed quickly.
While good ghostwriters are extremely flexible, you can also find writers who have specific industry expertise. Furthermore, you can specify keywords to use in your content, preferred templates or layouts for your web pages. Even hyperlinked in-text sources for Google-approved credibility on your chosen topic once you publish.
What If I Need More Than Blogs?
Ghostwriting was once strongly associated with the process of writing a book.Moving into blogs and landing pages as the internet grew. Today, a ghostwriter can create almost any type of written content.
While this increases your team’s capacity, it also improves its capability.
For example, if you use an in-house team for product descriptions.But suddenly require a new product press release, a ghostwriter can fill the gap.
Their expertise and recent experience writing press releases for other businesses. They will ensure that their approach is unique, accurate, and attention-grabbing. If you rely on your product description writers, however, the results may be less targeted and successful.
Do Not Wait for a Content Crisis
Putting together a content team before an immediate need. Gives you the time and space to find writers that truly meet your needs. You can post a few small projects as test pieces to narrow down candidates. You can seek advice from platform professionals to focus on the “write stuff” for your specific needs.
Of course, that doesn’t mean ghostwriters aren’t great for those unexpected crunch times. You know, when a big project is looming but planning ahead of time takes a lot of stress out of the picture.
